Hi, it’s Roman from Partner Insight. Welcome to my weekly newsletter, where I deconstruct winning Cloud GTM strategies. Today, we'll discuss recently published research on the role of ecosystems in enterprise growth and the increasing influence of Lines of Business (LOBs) in making SaaS purchasing decisions. We'll then examine the current share of cloud marketplaces in SaaS purchases and its potential future evolution.
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69% of Enterprises Embrace Ecosystems in 2024
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Hi, it’s Roman from Partner Insight. Welcome to my weekly newsletter, where I deconstruct winning Cloud GTM strategies. Today, we'll discuss recently published research on the role of ecosystems in enterprise growth and the increasing influence of Lines of Business (LOBs) in making SaaS purchasing decisions. We'll then examine the current share of cloud marketplaces in SaaS purchases and its potential future evolution.