We’ll dissect Docusign's transformation from direct-sales to partner-first GTM. We'll also unpack the broader software market reality where 95% of traditional SaaS companies are stuck at ~9% growth, while companies leveraging AI (and Cloud GTM) are adding billions.
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Partnership Playbook: Separating 5% Winners…
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We’ll dissect Docusign's transformation from direct-sales to partner-first GTM. We'll also unpack the broader software market reality where 95% of traditional SaaS companies are stuck at ~9% growth, while companies leveraging AI (and Cloud GTM) are adding billions.