Wix's Strategic Pivot: Tripling Growth & TAM with Partners
partnerinsight.substack.com
Despite a turbulent market, Wix, a $5bn SaaS leader, outperforms estimates. A significant catalyst? Their partner revenue grew 36% YoY, ~3X rate of their direct business, explains Avishai Abrahami, its co-founder & CEO. Let’s dive into how Wix re-oriented their strategy towards partners.
Wix's Strategic Pivot: Tripling Growth & TAM with Partners
Wix's Strategic Pivot: Tripling Growth & TAM…
Wix's Strategic Pivot: Tripling Growth & TAM with Partners
Despite a turbulent market, Wix, a $5bn SaaS leader, outperforms estimates. A significant catalyst? Their partner revenue grew 36% YoY, ~3X rate of their direct business, explains Avishai Abrahami, its co-founder & CEO. Let’s dive into how Wix re-oriented their strategy towards partners.