Discover the counterintuitive tactics revealed at our recent event that drove a startup's 40X+ marketplace growth and how a channel partner managed to generate 40% net new business via cloud marketplaces. Learn what top ISVs do differently in co-sell that most companies miss entirely.
I found Jay's comments to be interesting around the traditional channel model. He said value-add services around software and technology products are the new measure, with discounts, rebates, etc. taking a back seat. Marketplace transactions are driving this change.
I found Jay's comments to be interesting around the traditional channel model. He said value-add services around software and technology products are the new measure, with discounts, rebates, etc. taking a back seat. Marketplace transactions are driving this change.
I agree, value-add metrics are finally becoming the standard for partner evaluation and incentives - a positive shift for the entire ecosystem.
Jay recognized this trend years ago