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Cloud GTM Mastery: Amplifying Growth with Cloud Marketplaces & Co-Sell

The world of cloud is expanding rapidly, and many companies recognize that leveraging cloud marketplaces of AWS, Microsoft Azure, and Google Cloud—and…

Sep 18 •

August 2023

Wix's Strategic Pivot: Tripling Growth & TAM with Partners

Despite a turbulent market, Wix, a $5bn SaaS leader, outperforms estimates. A significant catalyst? Their partner revenue grew 36% YoY, ~3X rate of…

Aug 17 •

Unlocking the $4.7 Trillion Tech Market: AI Partnerships & Cloud Marketplaces

Quarterly Insights with Jay McBain

Aug 7 •

July 2023

In Sync with Giants: How to Win on Cloud Marketplaces

And why your business should be there in the first place

Jul 25 •

Mastering Partner-Led Growth

Unpacking the Power of Partnerships, App Marketplaces, and AI with Scott Brinker

Jul 3 •

June 2023

How Ecosystem-Driven Companies Outperform Competition: A Deep Dive

Did you know that the top performing 20% of companies are 2.3x more likely to generate 60% or more of their revenue from ecosystems? Ecosystems also…

Jun 25 •

How to Leverage Partners to Win in Enterprise App Marketplaces, like Atlassian

Winning in Enterprise App Marketplaces like Atlassian, Salesforce or AWS, that have thousands of products, can seem like a daunting task. How do you…

Jun 16 •

From Months to Days: Revolutionizing Sales Cycles with AWS marketplace

Today I’m excited to share my fresh insights from the dynamic AWS Summit in London. How top SaaS like CrowdStrike use AWS Marketplace to cut their sales…

Jun 9 •

The Power of Partnerships: Unlocking HubSpot's Martech Dominance

In an era of slowed growth for sales & marketing SaaS, HubSpot, with its 1.7Bn ARR and enviable 39% YoY growth, stands out like a beacon. You're…

Jun 2 •

May 2023

Unlocking Capital Efficiency with Partnerships

Capital efficiency is now 'non-negotiable' when evaluating the Go-To-Market strategy of enterprise SaaS (post product-market-fit). Uncertain times only…

May 25 •

How Rippling's Partnership Strategy Drives Record NDR & Growth

Can Partners Make SaaS Businesses Recession-Proof? Explore how Rippling's emphasis on channel partnerships and their unique approach to building a…

May 3 •

April 2023

Partnership (R)evolution: Leveraging AI for Next-Level Success in Channel

Welcome to this week's edition of my newsletter, where I bring you cutting-edge insights and expert analyses to keep you ahead in the ever-evolving…

Apr 26 •

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