Partner Insight Newsletter

Partner Insight Newsletter

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0 to $30M in 30 Months: How a Marketing Analytics Company Cracked the Marketplace Code
Contentsquare—a marketing analytics SaaS —shattered the myth that only core IT products win big on marketplaces. They scaled from $0 to $30M+ in…
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Roman Kirsanov
Salesforce's $2B AWS Transformation: Even Pioneers Must Become Students
This week, we're unpacking Salesforce's stunning $2B AWS transformation—how they became the fastest-growing ISV on its cloud marketplace while tripling…
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Roman Kirsanov
One-Slide Template Cloud Sellers Actually Want to See
Learn single-slide template that can unlock $MM in co-sell pipeline, and how one alliance leader generated $1.2M in revenue in 90 days by treating…
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Roman Kirsanov

May 2025

Microsoft: Slash AI Time-to-Production by 80% with Marketplace & Box's New Partner Playbook
Microsoft revealed developers are slashing AI time-to-production and time-to-value —not through better code, but through marketplace integrations. Plus…
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Roman Kirsanov
3X Faster: How CrowdStrike's Marketplace Strategy + Top Co-Marketing Tactics Accelerate Growth
CrowdStrike shattered marketplace expectations by hitting $150M on Google Cloud in just ONE year—a journey that took them 3 years on AWS. Meanwhile…
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Roman Kirsanov
Breaking Through 20K+ Listings: PLG & Marketplace Discovery Strategies of Top ISVs
Discover Michael Musselman's PLG tactics for scaling marketplace revenue. Learn how to boost discovery among 20,000+ listings. Understand the…
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Roman Kirsanov
Inside $439B Cloud Commits Milestone & AWS's New 'Everything Store' Marketplace Strategy
Hyperscaler commitments have reached $439B with $20B added in Q1 alone. I'll break down AWS's $12B jump in customer commits, Azure's AI-fueled 33…
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Roman Kirsanov

April 2025

84% of Financial Firms Bet Big on Cloud, GCP 28% Growth & London Breakfast with AWS Leaders
Your invite: Exclusive London breakfast with AWS leaders | Financial industry's 2025 cloud playbook & AI ROI | Google Cloud's impressive growth …
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Roman Kirsanov
EXCLUSIVE: 62% Report Net-New Revenue on Marketplaces & Enterprises Consolidate Spend to Fund AI+Cloud
New data reveals most ISVs generate net‑new revenue on marketplaces — not just shifting channels. The latest spending pulse shows companies are…
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Roman Kirsanov
Google Next Breakdown: AI Agent Marketplace Will Boost Partner Revenue & Key Highlights
Google Cloud unveiled its AI Agent strategy alongside partners at Next '25, highlighting a $7+ partner revenue multiplier for every $1 of cloud…
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Roman Kirsanov
2
Secret Timeline to $1B in Marketplace Revenue & How Distributors Amplify Growth
CrowdStrike's journey to $1B in marketplace revenue reveals a strategic sequence many companies miss entirely. New data shows top performers are…
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Roman Kirsanov
500% Gen AI Growth on GCP Marketplace & Databricks' PAYG Success Formula
Explore GCP Marketplace's remarkable growth and strategy, as revealed by Dai Vu. We will unpack KPMG research highlighting that 83% of companies are…
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Roman Kirsanov
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